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Susan Credle

Susan Credle

“Great creative has to build meaningful brands for the long-term,” Susan says.

She did just that in reinventing the iconic M&M’s characters and turning Cingular Wireless from a start-up into a leader brand during her two decades at BBDO.

Since Susan joined Leo Burnett in the fall of 2009, she has led and inspired the creative teams behind legacy-respecting yet forward-looking campaigns like McDonald’s Happy Meal “Happy Tales,” Kellogg’s Special K “What Will You Gain When You Lose?” and Allstate’s “Mayhem.”

D&AD Awards (23)

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