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Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising Campaigns / 2014

When it comes to cars, most of us are easily deceived. Having one is a need for some and a passion for others. But most people in both groups have something in common: lack of technical knowledge about their vehicles. This was the insight behind a campaign aimed at Volkswagen owners: it's always better to choose original parts. Because there’s always a risk of being deceived.

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