• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Letters: F

Award: Wood Pencil

Wood Pencil / Crafts for Advertising / Typography for Advertising / 2014

To warn people of the risk texting while driving poses, we’ve developed the typology ‘Don’t Text and Drive’ for Fiat. Using optical illusions it shows, in a graphic yet playful way, that you can’t text and pay attention to the road simultaneously. Ads were created using our typology and a series of signs were placed at locations with high concentrations of traffic.

  • Letters: F
  • Letters: F

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