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Life is Electric

Award: Wood Pencil

Wood Pencil / Crafts for Design / Illustration for Design / 2013

The brief was to globally rebrand an established Japanese electrical appliance manufacturer. Panasonic believes in the power of electricity and its potential to enrich our lives. The advertising uses hand-drawn diagrams of electric circuits to express the fundamental commitment to craftsmanship at the heart of Panasonic’s manufacturing philosophy, and to communicate a sense of anticipation and excitement about the company’s emerging technologies and products. With Panasonic, ‘Life is Electric’.

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