Tokyo Innovation was an exhibition held for the opening of Dentsu’s London office. The design motif was the shuriken, a small star-shaped throwing weapon used by ninjas, aiming to ‘pierce’ the hearts of visitors with ‘sharp’ creative ideas. The simple black and white image of an origami shuriken was used to communicate speed, sharpness and precision, like a bullet. Made of two pieces of paper, it symbolised a powerful weapon in the world of advertising, to be achieved by combining two elements, Tokyo and London, through Japan’s craftsmanship and technology.
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