• Loading…

China High!

Award: Wood Pencil

Wood Pencil / Graphic Design / Integrated Graphics / 2011

We were asked to launch the 16th China International Advertising Festival Exhibition, to be held in Japan, as well as design the exhibition venue. The theme was ‘China High!’ which expresses the vibrancy and power of China. Using the traditional Chinese kite as a motif, we explored various designs that best expressed contemporary China. We kept the distinctive designs and forms of Chinese kites, and created four new kites. The mated pair of swallows symbolises city and traffic; the green dragon, body and sports; the panda, food culture; and the red goldfish, fashion and design. The campaign was also selected in Graphic Design Posters.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again