Honda thinks beyond the car market. The company thinks longer term, more broadly, more laterally. They think in more detail, they notice the little things and they have the courage to address the big ones. This bigger, broader thinking means the products get better in little, interesting ways. We needed to wake people up about Honda, to remind them that Hondais an exciting, interesting company – one that society wants to exist. Our challenge was to tell a brand story about Hondaness, about how big and wide Honda thinks, whilst also promoting the Civic brand.
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