• Loading…


Award: Graphite Pencil

Graphite Pencil / TV & Cinema Crafts / Editing / 2010

Honda thinks beyond the car market. The company thinks longer term, more broadly, more laterally. They think in more detail, they notice the little things and they have the courage to address the big ones. This bigger, broader thinking means the products get better in little, interesting ways. We needed to wake people up about Honda, to remind them that Honda is an exciting, interesting company – one that society wants to exist. Our challenge was to tell a brand story about Hondaness, about how big and wide Honda thinks, whilst also promoting the Civic brand.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again