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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2010

This work is a true celebration of Britain’s relationship with McDonald’s today, reminding everyone what they love about the brand. The TV execution is based on observations that everyone can easily relate to. It shows customers from all walks of life popping into the restaurant for a bite to eat at various times of day and night, and highlights how these different people enjoy their experiences. The campaign brings to life the statement ‘there’s a McDonald’s for everyone’.

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