• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging / 2010

Pearlfisher created the brand identity for new energy drink Übershot. Übershot is the powerful new face of energy shots. The innovative and challenging design reflects its positioning as an integral part of modern, professional life. Pearlfisher focused on creating a stylish and sophisticated urban accessory. The bold icon reflects the message of the front facing tagline: ‘Energy for life with no lows’. The small format aluminium bottle is also a real point of difference and design breakthrough for this category. In a nutshell, it’s a small pack that delivers a big idea.

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