• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

comparethemeerkat.com

Award: Wood Pencil

Wood Pencil / Integrated / Integrated / 2010

How do you get people to remember a long, generic brand name? We created Aleksandr Orlov, a wealthy Russian meerkat and owner of website comparethemeerkat.com. Frustrated by people mistaking his site for comparethemarket.com, Aleksandr launched a multi-faceted campaign to clear up the confusion. TV and radio ads drove intrigued users to his website where they could compare meerkats or click through to comparethemarket.com. Aleksandr also had conversations with fans on Facebook and Twitter, offering insights into his world and problem, and bespoke content. In a category traditionally dominated by rational, insistent messaging, Aleksandr proved a welcome relief.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again