Executive Creative Director,
Creative Lab, Google
I honestly believe that we've only seen the beginning of the impact that creativity can have on our world. I believe designers can build better cities, writers can help us navigate things like transport more efficiently (if not poetically) and creatives can have an effect on everything from sustainable power to recycling.
We need to tap into the creative firepower of the industry to start making much more of an impact on society. These can be big actions or small and hyper local ones. Doing this with the people who are just beginning their careers is a great place to start.
We must never forget that along with being able to sell stuff to people we can use our creativity to make their difficult lives maybe just a bit better.
Maybe it's because I've got kids now, got older or had a mid life epiphany!
We've got creative super powers, lets use them.