The brief was to create a Christmas greeting for the friends and neighbours of Wieden+Kennedy London, spread the Christmas spirit and bring a smile to people’s faces. So we created a street advent calendar. Every day we decorated something in our neighbourhood with a Christmas twist. This gigantic calendar was placed in our office window, so people could walk by and see what we had done that day. The calendar doubled as a map so people could easily find where the actual decorations were. A website was also created for those who couldn’t visit our neighbourhood.
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