The brief was to create a Christmas greeting for the friends and neighbours of Wieden+Kennedy London, spread the Christmas spirit and bring a smile to people’s faces. So we created a street advent calendar. Every day we decorated something in our neighbourhood with a Christmas twist. This gigantic calendar was placed in our office window, so people could walk by and see what we had done that day. The calendar doubled as a map so people could easily find where the actual decorations were. A website was also created for those who couldn’t visit our neighbourhood.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.