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Trailer/Again and Again/Boring Face/Brand X/Daddy/Everyday Use/Foam/Materialism

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Crafts / Direction / 2008

Smooth E Baby Face Scrub has eight core benefits that the brand wanted to communicate. Research also told us that the facial scrub is usually used weekly rather than daily. We developed a campaign that demonstrated all the core benefits and delivered it in a series of eight television commercials. The aim of this series was to engage with teenagers. Each commercial referred to a common teen problem such as love, quarrelling with parents, pimples and so on. The ads achieved tremendous success, becoming a talking point for Thai teens. Stocks started running out just a week after the launch.

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