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Jureeporn  Thaidumrong

Jureeporn Thaidumrong

  • Founder & Creative Chairperson
  • Thailand

Jureeporn Thaidumrong is indisputably one of the most awarded and renowned
Creatives in the advertising industry. More commonly known as “Judee” amongst her peers or “Jeh Ju” (Big Sister) amongst Thai locals.

Judee started out as a copywriter at DY&R Bangkok before joining Leo Burnett, followed by Far East DDB, then Results / Ogilvy & Mather, and later Saatchi & Saatchi as Executive Creative Director.

In almost 30 years of career journey, Judee has become one of the most influential figures to shape Thai advertising. Under her leadership, Results/O&M won Thailand’s first-ever Cannes Gold Lion in 2000, and Saatchi & Saatchi won Thailand’s first-ever D&AD Pencil in 2003.

In 2005, Judee opened her own shop, JEH United, which later merged with Nude Communication as NudeJEH. In this independent venture, Judee has created famous and
multi-awarded work, including Smooth-E "Love Story" mini-series commercial, Sylvania “Picnic” TVC and the controversial “Sorry Thailand” long-form TVC that reflected on the nation’s political turmoil in 2010. In 2006, Judee was named Creative of the Year by Hong Kong's Media Marketing Magazine and ranked #1 in Campaign Brief Asia as the Hottest Creative in Asia.

In 2015, NudeJEH joined WPP Network under Grey Group as GREYnJ UNITED where Judee leads as the Chairwoman/CCO. Since then, the agency has given birth to several famously effective campaigns such as BarBQ Plaza "Fulfill", "The Waiter’s Mom", and Nautilus Tuna “Break Up” online film.

Judee is also known for her love of animals and nature. She’s currently hosting 65 stray cats and working on 'Cat Republic Adoptable Cafe' fund-raising project to help make stray cats' life better, while empowering other caretakers on grass-roots-level to amplify impact. In addition, as part of her larger "save the animals" initiative, she's also working on a massive reforestation and community-building project in Mae Wang, Chiang Mai, Thailand as well as collaborating with Worldview International Foundation and Lykke Corporation on the “TREE coin”, a crypto fund-raising project to help restore the planet's lost mangrove forests.

Contact Jureeporn .

D&AD Awards (16)

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