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New Blood Entry — The Last Housing Minister

Award: Yellow Pencil

Nationwide & Shelter / 2018

We started with a fairly simple concept: the difference between a house and a home. One is a structure. The other is security. If house and home are that different, then it makes sense that housing and homing are just as different. We created a targeted campaign directed at Dominic Raab MP, the Housing Minister who was appointed in January 2018. We wrote him an open letter that he can’t ignore. Billboards and bus stop adverts direct Dominic - and the general public -
to view the letter online. The two brands' Twitter accounts speak to Dominic, keeping him aware of the letter.