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New Blood Entry — El Trueque Polar / The Polar Exchange

Award: Wood Pencil

Digital McKinsey / 2018

Venezuelan hyperinflation is leading the unbanked to starvation. People can't buy food with their devalued bills. Digital/McKinsey partnered up with Alimentos Polar, the most socially responsible food company in Venezuela, to develop a machine that allows the unbanked to buy food with the weight of their devalued bills. In exchange, Alimentos Polar will turn these bills into packaging material.

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