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New Blood Entry — Who do You Want to Be?

Award: Wood Pencil

The British Army / 2017

My big idea centres on the belief of who do you want to be? The print ads contain light hearted, humorous scenarios, making the reader feel as if they are good enough for the army, especially with the copy you're not as far off as you think? It makes people imagine the type of person they could be by joining the army. The radio adverts further this concept by working with rhythm and heartbeats.

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