I love ideas. They make me tick. An idea is what you build everything around. I put them at the heart of everything I do. This is the way I was taught, the way I work and the way I believe in. I love having big ideas that grab and surprise people. I also like little ideas. Subtle touches that lift a piece of work, making it better than it has a right to be. I can spot an idea too. I am able to sift the gold from other peoples’ thinking.
I can make an idea live. From a scribble to a visual. To design and completion. Whether it’s through advertising, design, digital, illustration, photography, words or film. I like to get the message right and then consider the media. I’ve won over 30 awards for my ideas. And been asked to judge other peoples’. Judging them is easier than winning them.
I like to think big and I like to get my hands dirty. I’ve been lucky in my career to be able to do both. Did I mention I love ideas?