I spent an incredible 7 years at innocent smoothies under many guises. Being a small and entrepreneurial creative team I was art director, quality control, agitator, account manager, traffic, stylist and finally senior creative.
From new product packaging to kids campaigns, TV ads to events, there was never a dull moment.
I learnt the art of story telling, that attention to detail is what sets a good brand out from an excellent one, and the importance of the question why.
I am now freelance, working as a brand consultant, art director and creative producer. Never one for one hat, I’m still enjoying a variety of roles.
Umbrella Collective is my new focus – bringing together the experts I’ve worked with over the years to ad hocly have fun on excellent briefs.