Sam is responsible for Guinness World Records’ global brand strategy, new product development, strategic partnerships and also heads up the innovation division, The Records Lab. She develops creative campaigns with top agencies and brands all over the world to take the world’s best known brands to new, record-breaking heights!
Her favourite moments over the years have included presenting Michael Jackson with his certificates, meeting the Queen and sharing the lawn at the White House with Michelle Obama.
Sam is an experienced keynote speaker and in the last 12 months has delivered sessions at various prestigious industry events including Cannes Lions, Spikes Asia, Festival of Marketing, Chief Marketing Officer Europe Summit, Chief Strategy Officer Summit New York, and the China International Advertising Festival.
She is also a regular on judging panels and sits on the jury for the European Sponsorship Awards, UK Public Service Sector Awards, PR Moment Awards, PRCA Awards and the Brand Film Festival.