Rachid has spent TWO DAMN DECADES creating awarded work for sports and lifestyle brands across Europe, UK and the USA. Agencies include Wieden+Kennedy, Saatchi, 72&Sunny, McCann and now as ECD of Iris London. Brands Rachid has contributed to include Nike, Adidas, EA Sports, Coca-Cola, Chevrolet and Zurich. Rachid has also directed films and content for many of his clients. A native Londoner and Graphic Design graduate who uses words more than images these days, Rachid entered advertising to allow him to use more of his ability in more mediums.
Personal interests include Metallurgy, writing and football. And anything with wheels. Football mainly though. Favourite word is 'Superluminal.' Despises reggae. Does all his own stunts.