Considered one of the most important Brazilian creatives of his generation, has been awarded in and took part at some major festivals in the world of creativity. Working in the industry since 1994, was partner of Creatto Communication from 1997 to 2005, a leading regional creative agency, serving as Art Director and Creative Director, helping to build and manage teams of professionals with equal success. Founder and Chief Creative Officer at DH,LO Creative Boutique since 2010. As creative, helped building successful regional and national cases for brands such as Carrier, Apple, Castrol, Honda, GM, ASA Industry, São Braz, Government of Pernambuco, Shopping Paço Alfândega, Boa Vista Shopping, Grupo Dias, Eletroshopping, Exclusive Line and others. Beyond the art direction and creative direction skills, works also with branding and product insight, bringing together creativity, technology and innovation.
Speaker at the 60th Cannes Lions International Festival of Creativity (2013).
Associate Producer at the “Recife: The Playable City” project, a partnership between Brazil (Porto Digital) and UK (Watershed), he helped raise products and ideas for a playable city. He was also content curator for the exhibition “Recife: The Playable City”, the showcase of the project.
Juror at festivals such as New York Festivals, LIA - London International Awards, Tomorrow Awards, Creativity Awards, FIAP - Ibero American Advertising Festival, Summit Creativity Awards, Summit Emerging Media Awards, El Ojo de Ibero-America, among others. The only Latin American creative in history to to take part of the New York TV / Film Festivals Grand Jury and also for five consecutive years (2010/2011/2012/2013/2014). The only Brazilian creative at FIAP jury (Young Creatives) for two consecutive years, received the Medal of Merit in the same Iberoamerican Festival in 2009. The only one Latin American creative in history to be sworn in Summit International Awards, received the Commitment Award for Creativity trophy at this festival (2010).
Appointed one of the "Ten most influential creative in Brazil in 2009" (advertising) by AdvertLatina. Appointed by Brazilian media the Brazilian creative that most attended to creativity juries in the early 21th Century (until 2013). Appointed "100 Creatives" by Bristol Who's Who 2014 Edition (NYC).
Member of The International Academy of Digital Arts and Sciences (iADAS); member of Art Director's Club - ADCNY (USA); member of Creative Club of São Paulo (CCSP-BRA). Columnist for the site of innovation “Update or Die”.
President of Creative Club of Pernambuco (2010/2012). Author of "Image and Advertising - Arts, Semiotics and Technology", with a foreword by Lucia Santaella. Fine artist, and took part at individual and group exhibitions in Argentina, Brazil, the United States and Ecuador.