Described by Dubai’s Media Week as “the dark horse” in MENA, Fadi has been credited with making his agencies and the region famous. He was the first creative director from his region to be ranked in the world’s top 10 in 2008, finding himself the #3 ECD worldwide in 2015, #4 in 2016 and #2 in 2017. Today he is considered amongst the top 10 advertising creatives in the world.
Fadi was introduced to the world of design, digital and advertising two decades ago. Since then he has has worked for both small independent agencies as well as large global networks in Amman, Riyadh, Dubai, London, Doha, Manama, NYC and Toronto.
He joined Impact BBDO in 2013, which heralded in a new era of excellence for the agency. Under his creative direction and leadership, Impact BBDO Dubai transformed into one of the best agencies in the world.
Within his first year, Fadi led the agency to the #6 worldwide spot and #1 Agency & Network in MENA for the first time ever. In 2016, Impact BBDO Dubai also won the coveted ‘Dubai Lynx Agency Of The Year’ title for the first time and repeated the feat once again in 2017. Regionally it also won Agency Of The Year at Cristal, Loeries and MENA Digital. On the global stage, the agency was also named the ‘Most Awarded Agency in MENA’ at Cannes Lions, One Show, D&AD and LIA - propelling Impact BBDO to the #8 spot worldwide.
With a career that has seen many firsts for both his clients as well as his agencies, Fadi continues to raise the bar for innovation and creativity. As a result, he has become one of the world’s most awarded creative advertising leaders.
His work has been recognized with over 700 industry honors at award shows across the world such as D&AD, One Show, Cannes Lions, Clio, LIA, NYF, Dubai Lynx, Loeries, Cristal, Cresta, PIAF and AdFest.
He has chaired D&AD, PAIF, Cresta, AdFest and judged other prestigious shows such as One Show, Cannes Lions, LIA, Clio, NYF, Spikes and Loeries.
After two decades of creating groundbreaking work for his clients, Fadi set out to break some new ground of his own. In 2018, he established ‿ and us, a creative marketing agency that heralds in a new era where creative collaboration – with both clients and partners- is the key to solving business problems.
In a world where clutter-breaking ideas matter more than ever, ‿ and us is paving the way for a new way of thinking that reinvents how agencies do business in the region. Not just redefining the creative status quo, but truly offering clients today what they really need to reach their objectives.