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Radio innovations

You could be forgiven for thinking that radio advertising consists solely of 30s spots, broadcast at regular intervals. But canny advertisers are going beyond the commercial break to get their message across – by hijacking the conversation, messing with the format, or using technological innovations.

To mark our new Innovative Use of Radio sub-category at the D&AD Awards, we look at a number of innovative radio ad campaigns that went beyond the spot.

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