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Graphic Design in Mexico today

Maru Aguzzi studied Graphic Design at CAV in Buenos Aires, Argentina, and specialised in editorial design, work that she's been performing for almost 20 years now. She has lived in Mexico City since 2003 and was in charge of magazines and books as Guías dF, Pulpo/Octopus, The Limit, Jack Kerouac – Diarios 1947-1954, among many others. She was on the jury of the Quorum Awards, writes for different media, was the content editor of Guía dF de diseño (CANIEM Award) and serves as a lecturer and cultural promoter. Gran Salon Mexico — Contemporary Illustration Fair is her latest venture.

Here Maru gives us a guided tour of Mexico city through its design heritage. Using transport symbology and the city's identity as a starting point, Aguzzi illustrates how Mexicans approach graphic design, from government decision makers to every day users.

Maru Aguzzi
Photo by Rodrigo Marmolejo

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