Did Somebody Say Just Eat ft. Christina & Latto
Award: Shortlist
Shortlist / Radio & Audio / Brand Expression / 2024
Award: Shortlist
Shortlist / Sound Design & Use of Music / Artist & Brand Collaboration
Hungry people tend to order the first thing that comes to mind, meaning in the food delivery category, top of mind awareness is essential. So, we built a distinctive musical mnemonic, but rather than using it as a sign off, we built our entire advertising platform around the sound, extending it into a 60” branded-audio track, performed by rapper Latto and pop icon Christina Aguilera, a duo chosen to appeal to both digital natives and older demographics. Marrying hip-hop with operatic elements the track signified quality in a contemporary, modern way, with lyrics delivering the brand story.