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Weather Anything

Award: Wood Pencil

Wood Pencil / Film / Fashion / 2024

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Film

Award: Shortlist

Shortlist / Film / TV/VOD Commercials 30 Seconds and Under

To showcase that Macpac make New Zealand’s toughest, most durable outdoor gear, we showed a trio of hikers, dangling from a cliff, with only Macpac item between them and certain death.

However, because of their relaxed kiwi nature, and the high craftmanship of the item, they are almost too relaxed about the entire situation.