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Amazon Prime - Tache

Award: Shortlist

Shortlist / Sound Design & Use of Music / Existing Music / 2024

Tache explores the controversial story of a teenage girl embracing her facial hair. The spot follows a young girl’s emotional rollercoaster as she comes to terms with her new image. Initially, she is dismayed by it and contemplates how to get rid of her mustache until she realizes that some of her favorite icons - especially Freddie Mercury - all have mustaches too. She struts into school with newfound confidence, channeling her inner Freddie, wearing a flamboyant yellow jacket purchased on Prime. The story is all set to the sound of Queen’s 1982 hit ‘Cool Cat’ played on Amazon Music Prime.