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India Moves on Exide – The Moving Canvas

Award: Shortlist

Shortlist / Sound Design & Use of Music / Audio Composition / 2024

Each day, millions of vehicles running across the length and breadth of India, move on Exide.To capture this beautiful idea of a battery bringing together one nation we created this film.

The trip started with an extensive research into various indigenous folk styles from India’s diverse cultures and territories and using each of them to animate one epic journey charting hundreds of everyday journeys. Thus emerged ‘The Moving Canvas’.

This canvas was then further set in sonic motion to an ethno-fusion track with instruments intrinsic to each state India and the sounds of vehicles and horns.