Channel 4 Idents
Award: Yellow Pencil
Yellow Pencil / Sound Design & Use of Music / Sound Design / 2024
Award: Yellow Pencil
Yellow Pencil / Film / TV/VOD Commercials Over 120 Seconds
Award: Yellow Pencil
Yellow Pencil / Art Direction / Film
Award: Yellow Pencil
Yellow Pencil / Branding / Channel Branding
Award: Yellow Pencil
Yellow Pencil / Direction / Long Form
Award: Yellow Pencil
Yellow Pencil / Visual Effects / Compositing
Award: Wood Pencil
Wood Pencil / Visual Effects / Colour Grading
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Film
Award: Wood Pencil
Wood Pencil / Animation / 3D Digital
Seventeen independent creatives, artists and filmmakers came together in 2023 to create the emotionally colourful tapestry of 25 looping scenes depicting life in modern Britain for Channel 4’s bold brand transformation.
Drawing on the concept of the ‘4’ as a traveller through the truths of the nation, the creative agency interpreted five themes - identity, the land, system, release and love.
Viewers dive through the changing idents inside the number four, indulging in live-action, animation and full CG scenes that represent chaos held together by one system.
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