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Without Consent: A Message from Ella

Award: Shortlist

Shortlist / Animation / Use of AI / Emerging Technologies / 2024

Using the latest AI technology on a single photograph, Deutsche Telekom created a virtually aged version of a 9-year-old girl—Ella—and made her an advocate for online child privacy. In a film, she confronts parents with the consequences of sharing kids' data online, pleading with everyone to #ShareWithCare. Ella’s message sparked a behavioral change proved by a survey in which 2 out of 3 parents stated a change of opinion on the topic “sharenting” and 55% of parents, said they would conceal their kids’ identity in future. Even police agencies adopted Ella’s message as an educational tool.