Livebrator
Award: Wood Pencil
Wood Pencil / Entertainment / User Participation / 2024
Screen usage has a negative impact on sex lives. Reports show that our screens are a reason for a global trend of declining sexual activity among young adults. Data even shows that 70-year-olds are having more sex than 20-year-olds.
Sex is important. Not only for reproductive reasons but also for general public health. In fact, music and sex are neurologically linked. They stimulate the same positive parts of the brain.
We targeted mobile phone usage and created the world's first live music vibrator: Livebrator, an adult toy where you can come to the festival without coming to the festival.
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