What The Football
Award: Graphite Pencil
Graphite Pencil / Entertainment / Scripted Short Form / 2024
Award: Wood Pencil
Wood Pencil / Editing / Short Form
Award: Wood Pencil
Wood Pencil / Typography / Posters
For the most anticipated Womens’ World Cup in history, Nike wanted to be sure each of its female footballers was famous for their game & given their overdue flowers. As such, W+K created an epic Women’s World Cup global campaign to celebrate the icons of women’s football (or soccer as we call it in the US).
We created 7 anthemic spots featuring 11 top footballers, highlighting each athlete & what they bring to the game, with the goal of making them household names. The campaign energizes the incredible momentum in women’s sport, inspiring a new generation of players to play like these icons.
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