The Exiled Team
Award: Wood Pencil
Wood Pencil / Entertainment / Experiential / 2024
Football has already stopped many wars.
But no war will ever stop the spirit of football.
Based on this belief, Brahma as the largest and most traditional football partner in Brazil, positioned football as a symbol of resistance and an unifying power when it comes to bringing people together.
When a football team ceased to exist, is not just a team that disappeared. But it’s the soul of a community and the identity of the people.
We show that the "Country of Football" can be the birthplace of the rebirth of a team exiled by war. Becoming an agent of change and hope in difficult times.
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