Shot on iPhone | Little Garlic
Award: Wood Pencil
Wood Pencil / Entertainment / Scripted Long Form / 2024
“Little Garlic” is part of a globally-orchestrated Shot on iPhone campaign centered on 3x product-demonstration short films for Apple’s key international markets – China, Japan, Mexico. No other company has undertaken a more ownable-to-the-product, organically-successful and culture-rippling effort in entertainment this past year.
As social media pushes an insecure generation to the brink, Apple launches a CNY film with a simple, provocative message: 'you are enough'. Shot entirely on iPhone 'Little Garlic' is a call for inner confidence to triumph over technology’s potentially bad influence.
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