Dreamcaster
Award: Yellow Pencil
Yellow Pencil / Integrated / Content Led Campaigns / 2024
Award: Yellow Pencil
Yellow Pencil / Experiential / Use of XR & Emerging Technologies
Award: Yellow Pencil
Yellow Pencil / Entertainment / Experiential
Award: Graphite Pencil
Graphite Pencil / Casting / Voice
Award: Graphite Pencil
Graphite Pencil / Digital & Social / Use of XR & Emerging Technology
Award: Graphite Pencil
Graphite Pencil / Experiential / Use of Micro-Talent & Influencers
Award: Graphite Pencil
Graphite Pencil / Media / Use of XR
Award: Wood Pencil
Wood Pencil / Digital & Social / Physical & Digital
Award: Wood Pencil
Wood Pencil / Integrated / Large Enterprise
Award: Wood Pencil
Wood Pencil / Radio & Audio / Entertainment
Award: Wood Pencil
Wood Pencil / Radio & Audio / Innovation
Award: Wood Pencil
Wood Pencil / Spatial Design / Sets & Stages
Award: Wood Pencil
Wood Pencil / Media / Use of Micro-Talent & Influencers
Award: Wood Pencil
Wood Pencil / Entertainment / Use of MR
Award: Wood Pencil
Wood Pencil / Casting / Film
Award: Shortlist
Shortlist / Integrated / Collaborative Campaigns
Award: Shortlist
Shortlist / Entertainment / Use of Micro-Talent & Influencers
Award: Shortlist
Shortlist / Experiential / Community Activations
Award: Shortlist
Shortlist / Experiential / B2C Activations
Most brands sponsor sports broadcasts. Michelob ULTRA reinvented how sports are broadcasted. Live. During the NBA Playoffs.
We partnered with the New York Knicks and the MSG Network, helping Cameron Black become the first blind person to commentate an NBA game on TV.
Over the course of the pregame show, the live game, and a 3-hour live stream, Cameron broke the boundaries of accessibility in sports media, experiencing basketball like never before and broadcasting to millions.
Most importantly, he helped us prove that it's only worth it if we all enjoy it.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.