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Award: Shortlist

Shortlist / Experiential / Creative Use of Budget / 2024

Award: Shortlist

Shortlist / Entertainment / Creative Use of Budget

The rise to stardom of Victor Wembanyama, one of the sport's greatest champions, was an exciting event for basketball fans in France. However, the downside was that all games until his departure for the NBA were sold out. As the main sponsor of the French National basketball league (Betclic Elite) Betclic, turned this issue into an opportunity by creating a unique experience for fans. The idea: if no more seats are available, make new ones. But not just any kind of seats. We transformed every available space and object in stadiums into seats: from coolers to corners between stairs and walls.