• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Huracán Ramírez vs. La Piñata Enchilada

Award: Wood Pencil

Wood Pencil / Film / TV/VOD Commercials Over 120 Seconds / 2024

Award: Shortlist

Shortlist / Entertainment / Scripted Long Form

Lucha Libre, integral to Mexico's culture, experienced a cinematic peak in the 1950s and 60s, portraying wrestlers as superheroes in blockbuster hits. However, their prominence diminished as Mexican cinema evolved. Apple's "Huracán Ramirez vs La Piñata Enchilada," filmed on iPhone 14 Pro, revived the genre. Featuring real legends and innovative filmmaking, it garnered 36 million views, igniting a cultural resurgence. La Piñata Enchilada emerged as an icon, even gracing fashion shoots, restoring luchadores' rightful position in Mexican cinema and culture.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.