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Correct The Internet

Award: Wood Pencil

Wood Pencil / Direct / Social / 2024

Award: Shortlist

Shortlist / Direct / Integrated

Award: Shortlist

Shortlist / Digital & Social / User Participation

Award: Shortlist

Shortlist / Integrated / Content Led Campaigns

Award: Shortlist

Shortlist / Impact / Campaign Communications

The internet has a bias.

Many of the world’s biggest sporting records are held by women. But when asked simple, non-gendered questions to find this information, search engines incorrectly favour the more popular, more well-known male athletes, making women’s achievements invisible.

So, Team Heroine created Correct The Internet: a United Nations backed initiative to right the wrongs of the internet. The campaign was built around a new online tool developed to highlight over 50 incorrect searches that create the bias and allowed people to report the correct information on them

  • Correct The Internet
  • Correct The Internet