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The Chat

Award: Wood Pencil

Wood Pencil / Digital & Social / Mobile / 2024

Award: Shortlist

Shortlist / PR / Entertainment

Award: Shortlist

Shortlist / Digital & Social / Storytelling

Award: Shortlist

Shortlist / Health & Wellbeing / Digital

The Chat is the UK’s first WhatsApp drama series. Designed to connect with 40-50 year old women in a place that’s central to their daily lives – on their phones.

The story unfolded in real-time over 6 weeks through voice notes, videos, GIFs, photos and text messages sent between four best friends as they navigated an unexpected breast cancer diagnosis together. An audience of celebrities and real people joined a WhatsApp group to watch the series.

The Chat was a huge undertaking, with a 132 page script and 1293 pieces of original content delivered by the creatives day and night over 6 weeks.