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Perdue Chix Mix: Chicken Feed. Human Snack

Award: Wood Pencil

Wood Pencil / PR / Events & Stunts / 2024

Introducing Chix Mix. While Perdue’s biggest rival was feeding their chickens animal byproducts and antibiotics in nearly every meal, Perdue doubled-down on their clean, all-vegetarian chicken feed. Made from 95% of what Perdue’s chickens actually eat, Chix Mix was corn, puffed wheat and edamame…plus a little BBQ seasoning just for humans. Most importantly, it had no steroids, hormones, animal byproducts or antibiotics. Ever. So clean that people can eat it. Chix Mix was transparency in a snack, and on a small budget it took off, forcing Americans to ask themselves: what’s in my food’s food?

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