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15 Minutes of Flavor

Award: Shortlist

Shortlist / PR / Use of Talent & Influencers / 2024

Drop culture is oversaturated with celebrity partnerships and endorsements. So to build buzz for our Heinz limited-time sauce drops, we pivoted away from the traditional paid partnership, and instead, brought back personalities that knew a little something about limited-time in the spotlight. With Heinz 15 Minutes of Flavor, we launched limited-time sauces, pitched by limited-time celebs, including Rebecca Black, Bad Luck Brian and William Hung.