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The Artois Probability

Award: Yellow Pencil

Yellow Pencil / Digital & Social / Use of Data / 2024

Award: Graphite Pencil

Graphite Pencil / Experiential / B2C Activations

Award: Graphite Pencil

Graphite Pencil / Media / Events & Stunts

Award: Shortlist

Shortlist / Direct / Events

Award: Shortlist

Shortlist / Digital & Social / Mobile

Stella Artois is one of the oldest beer brands in human history, dating back to 1366. With that in mind, the Artois Probability campaign calculates the likelihood of the beer featured in historical paintings actually being Stella Artois by crossing art history data with brand history data. The probability is based on containers, hue, location, and competitors. Once these data points are crossed, it can be safe to say that these beers portrayed are Stella Artois. The campaign strategy is for art and beer enthusiasts, inviting them to uniquely experience the brand's history.

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