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The Hand

Award: Shortlist

Shortlist / Film / TV/VOD Commercials 31 - 120 Seconds / 2024

To emphasize the idea that Voiz biscuits are 'too good to be shared' in a uniquely unexpected way, we're going all out! The brand introduces "The Hand" campaign by inviting the audience to join the fun ride with Voiz biscuits as they steal the show in two unexpected stories.
If it's too good to share, then nobody should get a taste—whether in dreamland or even in the quirkiest scenarios. Moreover, we unexpectedly create an endless struggle without a conclusion, allowing the audience to have room to guess and create conversations about 'who wins and gets Voiz?'