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I See Coke

Award: Shortlist

Shortlist / Digital Design / Connected Experiences / 2024

Award: Shortlist

Shortlist / Direct / Radio & Audio

Award: Shortlist

Shortlist / Direct / Acquisition & Retention

"I See Coke" brought pop-culture and Alexa together to seamlessly deliver a unique brand experience that turned over 100 years of product placement awareness and favorability for the brand into easy and immediate conversion.

By leveraging Coca-Cola's big screen cultural iconicity, we hacked consumers' content consumption habits to trigger purchase through a first of its kind voice-activated experience.