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If You're Into It, It's In The V&A

Award: Yellow Pencil

Yellow Pencil / Direct / Integrated / 2024

Award: Yellow Pencil

Yellow Pencil / Experiential / Use of Micro-Talent & Influencers

Award: Graphite Pencil

Graphite Pencil / Art Direction / Integrated

Award: Graphite Pencil

Graphite Pencil / Experiential / B2C Activations

Award: Wood Pencil

Wood Pencil / Press & Outdoor / Press Campaigns

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Press

Award: Shortlist

Shortlist / Experiential / Community Activations

Award: Shortlist

Shortlist / Art Direction / Direct

Award: Shortlist

Shortlist / Direct / Printed Materials

Award: Shortlist

Shortlist / Media / Integrated

'If you’re into it, it’s in the V&A’ was a highly targeted campaign that heroed the breadth of the museum’s collection. We worked with curators to showcase 70 different objects across out of home, press, digital and social media, reaching the general public and the most passionate of collectors alike.

Then we got crafty. From book-binding to gaming to metal-detecting, we produced a series of stunts and hid them across the UK for enthusiasts to stumble across.

And we roped in the public. We recruited superfans to share their expertise on all things Taylor Swift, Crocs and more.

  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A
  • If You're Into It, It's In The V&A

Credits

Entrant Company

  • adam&eveDDB

Client

  • The V&A

Brand

  • The V&A

Advertising Agency

  • adam&eveDDB

Design Agency

  • adam&eveDesign
  • King Henry

Production Company

  • adam&eveStudios
  • Somesuch

Country

Design Agency

  • King Henry Studios

Production Company

  • Somesuch Production

Legal Director

  • Tom Campbell

Art Director

  • Edward Usher
  • Xander Hart

Assistant Producer

  • Harriet Wyndham-Read Sproule

Associate Creative Director

  • James Keiller

Chief Creative Officer

  • Richard Brim

Copywriter

  • Edward Usher

Creative Director

  • Mark Shanley

Design Director

  • Chris Chapman

Digital Designer

  • Nina Jua
  • Simon Wilson

Digital Producer

  • Matthew Walker

Director

  • Robson Scott

Editor

  • Adrian Scanlon
  • James Ireland
  • Paco Sweetman

Executive Creative Director

  • Ant Nelson
  • Mike Sutherland

Executive Producer

  • Stephen Mead

Grader

  • Simone Simone

Head of Integrated Production

  • Sally Pritchett

Head of Print

  • Hazel Corstens

Motion Graphics Designer

  • Joe Hollingworth

Photographer

  • Harry Mitchell
  • Robert Whitehead

Senior Integrated Producer

  • ​​Gareth Evans

Senior Producer

  • Tara Thompson

Social Creative

  • Molly Johnstone

Sound Designer

  • Mark Hellaby

Videographer

  • Honor Northridge
  • Nitin Rishi

Grading

  • Times Based Arts

Sound Production

  • 750

Account Director

  • Alex Murray
  • Carrie Pollock

Account Manager

  • Lydia Barber

Chief Executive Officer

  • Miranda Hipwell

Chief Strategy Officer

  • Martin Beverly

Deputy Managing Director

  • Don Ferguson

Head of New Business

  • Annabel Barry

Head of Planning

  • Will Grundy

Junior Planner

  • Kat Scott-Hyde

Managing Partner

  • Tom White

Planning Director

  • Stuart Williams

PR Director

  • Rachel Geraghty

Press Officer

  • Tony Hutton

Producer

  • Hannah Needam
  • Kim Moessl
  • Lana Salfiti

Resource Manager

  • Pata Malecka

Activation Company

  • Adylic

Media Agency

  • PHD Media

PR Agency

  • Hope and Glory
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