Facebook – Yes, Couch!
Award: Graphite Pencil
Graphite Pencil / PR / Digital & Social / 2024
Award: Graphite Pencil
Graphite Pencil / PR / Reactive Response
Award: Wood Pencil
Wood Pencil / Digital & Social / Tactical
Award: Wood Pencil
Wood Pencil / PR / Creative Use of Budget
Award: Shortlist
Shortlist / Media / Events & Stunts
Award: Shortlist
Shortlist / Media / Retail
When Calvin Klein's campaign with Jeremy Allen White had the world buzzing, Facebook seized the moment and turned it into a marketing triumph for itself. Within hours, FB sourced the exact couch from the CK shoot and listed it on Marketplace for fans to discover. It went VIRAL. After thousands of inquiries, social shares and press pickups, a deserving buyer was selected. FB then tapped Drew Barrymore to give it away on her talk show alongside Chrissy Teigen. With $0 spent on talent, production or media 'Yes, Couch!' garnered 2.7 BILLION in earned media impressions with a 90% positive sentiment