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Oatly in Paris

Award: Graphite Pencil

Graphite Pencil / Press & Outdoor / Interactive Poster Adverts / 2024

Award: Wood Pencil

Wood Pencil / Art Direction / Outdoor

Award: Shortlist

Shortlist / Experiential / B2C Activations

Award: Shortlist

Shortlist / Media / Press & Outdoor

Oatly learned that the city of Paris only accepts murals from brands if they are ‘artistically’ made and don’t feature products or company logos. So, by complying with the rules but placing objects with products in anamorphic perspectives painted on them in front of the murals, the illusion of walls with products on them appeared as pedestrians passing by ended up in the right angle.

  • Oatly in Paris
  • Oatly in Paris
  • Oatly in Paris

Credits

Entrant Company

  • Oatly Department of Mind Control

Client

  • Oatly

Advertising Agency

  • Oatly Department of Mind Control

Production Company

  • Avenue
  • Billups

Country

Art Director

  • Oskar Pernefeldt

Artist

  • Alexandre de Girardier
  • Kevin Beck
  • Nicolas Ivon
  • Thomas Mestre
  • Vincent Ambec

Brand & Creative Lead

  • Elise Prigent

Copywriter

  • Mårten Vennelin

Creative Director

  • Oskar Pernefeldt

Creative Project Manager

  • Anna Häggström

Executive Creative Director

  • Martin Ringqvist

Executive Design Director

  • Lars Elfman

Graphic Designer

  • Kristoffer Hiller

Head of Production

  • Maxime Girard

Production Manager

  • Lisen Axelsson

Creative Agency

  • Oatly Department of Mind Control

Brand Director

  • Iggy Diez

Client Director

  • Jonathan Everaer

Global Media Manager

  • Catalina Östrell
  • Magda Szmilewska

Global Social Media Manager

  • Anni Tjebbes

Head of Media Strategy & Planning

  • Gael Gueye

Head of Operations

  • Laetitia Clisson

Managing Director

  • Andrew Brunton

Operations Coordinator

  • Mehdi Dalodiere

Operations Manager

  • Laurent Roussel

PR & Communications Director

  • Erica Wigge

Media Agency

  • Billups
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