World Cup Delivery
Award: Yellow Pencil
Yellow Pencil / Media / Mobile Devices / 2024
Award: Graphite Pencil
Graphite Pencil / Digital & Social / Mobile
In the middle of the celebrations of the World Cup winning, PedidosYa sent to half of the country a “fake” delivery notification to their phones reading: “Your order is on the way”.
Millions of users panicked, thinking their account had been hacked, or they had been scammed. But when they opened it, all that anguish turned into joy.
It turns out that the notification took them to the map inside the app that usually tracks the order. But this time, it was directly linked to real time data that tracked the flight that brought the champions together with the World Cup Trophy to the country.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.