Snoop Goes Smokeless
Award: Graphite Pencil
Graphite Pencil / Digital & Social / Use of Talent & Influencers / 2024
Award: Graphite Pencil
Graphite Pencil / PR / Use of Talent & Influencers
Award: Shortlist
Shortlist / Media / Use of Talent & Influencers
Award: Shortlist
Shortlist / PR / B2C
Award: Shortlist
Shortlist / Digital & Social / Social
Born from the creative platform “We Fixed Fire,” Snoop Goes Smokeless sought to draw attention to the primary benefit of the backcountry-turned-backyard brand: its no-smell, no-eye-burn, no-smoke ambiance. The product’s lack of smoke led to ideation around someone known for quite the opposite; what if we told the world about the benefit of Solo Stove through the most unbelievable mouthpiece in culture? Solo Stove tapped Snoop Dogg for their first national ad campaign and called his entire identity into question.